Roger de Graaf, the visionary co-founder and former CEO of Spinnin’ Records, has returned with a bold new venture — Fluent Music Group. Based in Amsterdam, Fluent aims to redefine electronic artist development through an integrated model combining recording, publishing, and consulting.

Partnering with marketing expert Robert Tammens, de Graaf’s mission is to empower emerging talent with creative freedom, strategic direction, and community-focused growth. After shaping Spinnin’ into a global EDM powerhouse behind stars like Martin Garrix and Afrojack, de Graaf now looks to nurture the next generation of innovators ready to shape the future of dance music.




