Palm Tree Crew, co-founded by Kygo and Myles Shear, has hit a $215 million valuation after a $20 million Series B round led by WME. The Miami-based lifestyle brand, blending festivals, hospitality, and consumer ventures, plans to expand with new festival spots in Japan, South Korea, and beyond, plus investments in brands like Ryl Tea.
With events in Aspen, Saint-Tropez, and more, and partnerships with DraftKings and Tequila Don Julio, the company is redefining tropical vibes. This funding fuels its bold vision, merging music and culture globally, cementing its status as a lifestyle powerhouse.