Spotify is set to raise subscription prices again, aiming to fuel its quest for 1 billion users, according to the Financial Times. Co-President Alex Norström revealed that price adjustments are now a key strategy, paired with new features like AI DJ and customizable track transitions.
Following its first annual profit in 2024, Spotify’s recent price hikes in select markets boosted shares nearly 10%. With 276 million subscribers and 696 million monthly users, the platform’s growth remains strong. New offerings, including a potential “superfan” tier, aim to keep users hooked despite rising costs.