In a move that has surprised the electronic music world, Loopmasters founder Matt Pelling has officially reacquired the iconic sample label from Beatport, reclaiming the company he launched over 20 years ago. Loopmasters and its sister platform Loopcloud helped shape an entire generation of producers, becoming essential tools for sample-based creation.
As AI-generated music floods the industry with automated tools and virtual collaborators, Pelling’s buyback signals a return to human-driven creativity. His renewed leadership suggests a commitment to authenticity at a time when the production landscape is rapidly shifting, reinforcing that real artists and real sounds still matter.





