In the ever-evolving landscape of music and social media, certain tracks find a second wind, catapulting artists back into the limelight in ways that are both surprising and heartwarming. One such phenomenon is the resurgence of Flume, the Australian electronic music prodigy, whose track “Never Be Like You” (NBLY) is witnessing a remarkable revival on TikTok. This resurgence is not just a testament to the timeless quality of Flume’s music but also highlights the power of social media platforms in shaping the musical tastes of millions.
Flume, also known as Harley Edward Streten, has always been a figure of innovation in the electronic music scene. With his complex compositions and unique sound, he carved out a niche that resonated with a wide audience. However, the recent spike in his Spotify monthly listeners — an increase of over 3 million in just a month — is something that even the most optimistic fans might not have predicted. This surge is largely attributed to the viral spread of “NBLY” on TikTok, fueled by its use in numerous edits, particularly those featuring actor Jacob Elordi. One such edit boasts almost 9 million likes and over 70 million views, numbers that are hard to ignore.
The phenomenon of older hits finding a new audience is not new, but the scale and speed at which “NBLY” has been embraced underscore the song’s enduring appeal and the communal power of platforms like TikTok. It’s a space where music transcends its original context, becoming the soundtrack to millions of personal moments and memories shared across the globe.
For Flume, this resurgence is not just a boost in streaming numbers but a reaffirmation of his artistry. As fans old and new celebrate the revival of “NBLY,” there’s a palpable hope that this momentum will lead to new music, potentially marking the beginning of the most exciting phase of Flume’s career.
But beyond the numbers and the speculation about future projects lies a simple truth: music has the power to connect, to resonate, and to re-emerge in the most unexpected places. Flume’s recent success is a reminder of that magic, a celebration of an artist whose work continues to inspire and entertain, regardless of trends.