Spotify Raising U.S. Subscription Prices in 2026 has become a major headline as the streaming giant prepares its second domestic price hike in less than a year. With Spotify Premium currently at $11.99, analysts expect new increases in Q1 2026 as part of the company’s profitability strategy during a leadership transition.

Newly appointed co-presidents Alex Norström and Gustav Söderström aim to strengthen long-term growth while expanding the global subscriber base. Although Spotify hasn’t revealed the exact price jump, estimates show even a $1 increase could add $500 million annually. The update comes as Spotify continues proving financial stability to investors.






