Techno powerhouse Deborah De Luca has pulled out of Hard Summer—and the reason? The size of her name on the festival flyer. While it might sound petty to outsiders, billing size is a serious matter in the music industry, directly affecting set times, brand perception, and future bookings.
De Luca, a massive name in Europe, reportedly hadn’t approved the flyer before it was published—raising bigger questions about artist consent and transparency. Her withdrawal sends a bold message to promoters: respect artist branding or risk losing top-tier talent.
Whether justified or not, this controversy has sparked important dialogue around power dynamics in festival culture.